Saudi entertainment company Confrontation Entertainment has signed an exclusive franchise agreement with Footlab, a partnership by Cristiano Ronaldo and Rui Costa. Footlab, a cooperation between the Portuguese football legends through Ronaldo’s tech company 7EGEND, started from an idea to bring to life a blend of e-gaming, real-life football and technology. It is headquartered in Lisbon, Portugal, and opened in 2018. At the platform, players can train, compete and keep track of their real-time performance data within different stations in the park, which are all connected in a digital ecosystem. Footlab…
Cristiano Ronaldo’s high-tech platform Footlab to launch in Saudi Arabia
